EP09: Magnetic Marketing And Easy Wins

EP09: Magnetic Marketing And Easy Wins

In this episode, James P. Friel of Contract CEO interviews Chuck Marbes where they discuss on how entrepreneurs can apply the concept of magnetic marketing to winning more customers or prospects. Their aim is to help entrepreneurs and owners improve performance and grow their businesses.

An important guest on The Bulletproof Businessman Series, Chuck is a motivational speaker and health advisor. He is also the founder and owner of Better Body Fitness (BBF), a Wisconsin-based adult boot camp program that mainly for women. Better Body Fitness aims to educate and coach in the areas of fitness, nutrition, supplementation, and most importantly mindset.

Various online sources describe him as a business transformation challenge winner. He has shared publicly a story on how he lost 50% of his income due to his partner leaving.  He boasts a broad range of skills which include skills in Coaching, Nutrition, Lifestyle, Supplements, Wellness Coaching, Cardio, Personal Training, Weight Training, Exercise Physiology, Fitness Training, Strength Training, Operant Conditioning, Sports Nutrition, Functional Training, Kettlebells and much more.

One of Chuck’s favorite quotes is:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

Chuck is relatively unknown to many but don’t let that to sway you from listening to this episode. The show itself is filled with many nuggets and takeaways which will probably inspire you and your business. Tune in to find out more.

What you will hear

03: 10: Chuck shares how he started Better Body Fitness (BBF). His business is based in Green Bay it’s called Better business. They specialize in boot camp training which is adult group fitness, primarily targeting female population.

05: 05: What type of women Better Body Fitness (BBF) target. Chuck says that many of their clients are moms who want to get their bodies back in shape. But they also help them with more than just the physical expectations.

06: 10: There mission is the ‘Health Revolution’, which is extending fitness beyond the walls of the gym and establishing core groups of fitness minded people. They focus mainly on female population because they are the glue of the family, they need to stay active, and usually need the most help when it comes to fitness. They want to spread this concept of health and fitness beyond just the walls of any basic fitness facility

09: 51: Chuck also shares their client’s main goals, like what is important to them or what they try to accomplish in their lives. He reveals that many of his clients want to get their bodies back in shape after some pregnancies or just wants to achieve target X. He also shares how his boot camp helps them achieve their goals in just a minute. He says that fitness is only one component of the things that are going to bring balance and happiness truly to his clients.

16: 51: Chuck also shares the strategies he uses to find his target clients. He shares the kind of marketing that he has currently incorporated in his business. One of the marketing strategies he uses is Facebook advertising. He tries to get his target customers off Facebook onto a squeeze page. He also uses an email list.

22: 11: Chuck says that the biggest bottleneck is staying consistent with optimizing their ads campaigns. He doesn’t use copywriting because he thinks that conveying the right message through it can take a lot of time.

23: 50: Chucks shares his target outcome in next 12 months by saying that he is targeting to raise more than $500,000 in sales which is roughly $42,000 a month.

25: 20: The biggest problem that was standing on his way to achieving his goal. He says that one of the biggest challenges is trying to get their message in front of the right people to get more leads.

27: 40: Chuck also shares the sort of things that are important to his clients and how happy are they and how likely are they to refer other people and recommend them. He says that 90% of his clients are happy with his services right from the consultation.

30: 40: James adds that if we have an honest product that adds massive value to people, then we are doing them a disservice by not finding them. We need to remember to treat marketing like meeting people. We get so excited what we have to say, but we forget to start having a conversation and focusing on them. What are the questions your prospects are asking themselves? What do they doubt about themselves? Once you know these questions you can address these questions conversationally with your message.

32: 19: When somebody clicks from the lead to your squeeze page, what are you offering them as an incentive to tell you who they are? This is another question that James asks Chuck to answer.

35: 45: James reveals to Chuck and listeners things they are supposed to do the moment somebody clicks from the lead to their squeeze page. He says that you don’t need to worry about selling them on that landing page. The way to capture leads is not to go for the sale or say “hey can you buy my product or service.” The best thing you should do is to ask your target customer the burning question they might have in their mind. A serious customer will give you his or her email or contact to see how you would answer the question that they already been asking themselves.

38: 15: Chuck says that some of his clients would ask questions such as, “How did I let this happen? How did I let myself slide so far back? How do I lose this fat and lose it now?”

41: 44: James says that best way for magnetic marketing is knowing things that you can give your customers or prospects that in a very short period they rest assured that you have given them a win that they’ve been looking for.

43: 45: James says that you need to have a very simple offer. You don’t need to tell them about all the wonderful things that you’re going to help them with later down the line. You don’t even need to tell them about their family and the fact that you know their sex life is going to be better, and their kids are going to be happier because their mom is like more engaged and all that sort of thing. You need to offer them an offer that is going to eliminate their emotional problems within 12 hours.

Links and resources

  • https://web.facebook.com/BetterBodyFitnessBootcamps/about/?entry_point=page_nav_about_item&tab=overview
  • http://www.betterbodyfitnessbootcamps.com/
EP08: The Five Commitments Of A Bulletproof Businessman

EP08: The Five Commitments Of A Bulletproof Businessman

Do you want to be a bulletproof businessman?  Do you want to create a business that’s predictable and sustainable? You have come to the right place. In this episode, James P Friel of Contract CEO discusses the vital five commitments that every bulletproof business fan must have. Why should you listen to James P Friel and not any other individual out there? Read on to find out why?

James P. Friel is a renowned American business consultant who focuses on helping small entrepreneurs systematically accelerate their business growth and sustainability. He will show you how to create profits that last from your business ventures.

When it comes to formal education, James believes that it is one of the keys to success in life. He holds a Bachelor of Science Degree in Human Factors Psychology from Embry-Riddle University. He was also a proud recipient of a departmental Academic Achievement Award during his time in the university.

James has spent his entire career exploring the Intersections of technology, performing sales and marketing and perfecting sales. He earned his ten years plus experience working with internationally recognized companies where he held senior level leadership positions.

One of the notable positions he has held was at HSBC bank. He was the head of digital strategy leading a team of 60 plus professionals who were distributed across three continents by the bank to assist in promoting the bank’s website marketing strategy. His leadership skills facilitated the bank’s remarkable success of doubling online sales. He also spent the better part of his life in the UK where he had a privileged to study leadership directly from the two-time British Olympic Gold Medal Rowing Team.

In 2011, he left the corporate world to start Contract CEO, a business consultant firm aimed at helping people create businesses that are predictable and sustainable. Since then, he has worked with several most loved CEO’s and executive level staff of numerous small to mid-sized businesses. He boosts many achievements in his life. He has guided several business enthusiasts through proven processes and techniques for ensuring the proper foundation is in place for growth and effectiveness.

The idea of this show is to present things that you need to be committed to in order to take your business to take it to the next level. These are things that will cause your business to be predictable and sustainable; add value to you, your business and customers.

Here are five commitments of a bulletproof businessman which James has described in detail in this episode.

[07: 00] I know my customer.

Your customers are the life blood of your business. They are buying products and services from you not because they think you are so cool but because they think you are providing them something of value. They are buying something from you because you are providing something that meets the need that they have; needs they are unable to solve on their own. So you must know the people that you’re selling to, know what it is they need to be scratched, know what’s causing the pain, know things that irritate them and know what excites them. It’s important to talk about the features and benefits of your product or the uniqueness of your services, but the most important thing is that you must be deeply committed to fulfilling your customer’s emotional needs.

[16: 07] I know where to find the money

There is no shortage of things for you to try so that you can find some money. You need to take a step back and look at the big picture before you choose one of these strategies or traffic generation for marketing and things. A lot of entrepreneurs and business owners want to go out and find what’s new. However, it is important for you, your customers and business to concentrate and be committed to your current efforts. Start building off your business with the progress you have already made and by looking at the right things in front of you. With time, you will be amazed at positive results.

[25: 08] I know how to create the plan.

You can dramatically increase your odds for success if you put a plan together. When you are formulating your plan, there are some basic questions you need to ask yourself? These include: What is my target is like or what do I want to achieve? What’s the biggest problem that’s getting in the way of me having what I want to achieve? After knowing what you want and things that are hindering you from achieving what you want, proceed to create a roadmap consisting of actions you are going to take to achieve your set goal. List down things that need to be done and then start training people to do what only you can do if you want to leverage.

[32: 20] I know how to measure my numbers.

If you want to make money, and you want to stick around for a while, then you must know your numbers. You need to understand the difference between you know cash accounting and a cruel accounting, and how one of them is going to give you an accurate set of gauges and the other isn’t. You need to understand like what these numbers on your financial statements mean. Are you getting your financial statements are they clean? Are you looking at them? Are you using them to inform your decisions?

[36: 10] I manage my time for results.

You can make more money. You can find more customers. You can get new employees, different employees and more employees. You can create new products or new services. Everything else is renewable except time. You must appreciate the fact that your time is the most valuable thing that you have. To manage time properly, you must know what to do. And then when to do it. You cannot do everything. Only focus on the 20 percent that is going to give you the 80 percent of your results.

[40: 47] James makes a conclusion by saying that the five commandments of the bulletproof businessman do not guarantee success. What these commitments do is that they increase the odds of you being successful. They create the best conditions for success.

Resources and Links

  • https://www.amazon.com/Unleash-Warrior-Within-Discipline-Confidence/product-reviews/0738212482?pageNumber=2
  • http://www.ruleoneinvesting.com/blog/how-to-invest/warren-buffett-quotes-on-investing-success/
  • http://jamespfriel.com/about/

 

EP07: Hot Seat With Jason Thelen of Little Bay Boards

EP07: Hot Seat With Jason Thelen of Little Bay Boards

We would all love as business owners a level of predictability, to understand where our next customer is going to come from. The best way to do this is to understand your customers on an emotional level, this will allow you to qualify the right person for your service or product.

 

For this episode we had a ‘hot seat’, This is a real consultation with thought provoking questions and some great insights come from it, where today’s guest finds the benefit of understanding your customer at an emotional level. In today’s Hot Seat we have Jason Thelen.

 

Jason is the creator of Little Bay Boards, a paddleboard company that makes gorgeous custom built, hand made in hollow wood paddle boards. It started as little side project a couple of years back and it’s slowly developed into something more and more people seemed to want.

 

It was always kind of a hobby for Jason, always worked in wood shops and building furniture, carpenter by trade and one day saw it as a challenge to build a hollow wooden paddle board, not unheard of to have hollow wooden surfboards. After building one Jason would have it on the back of his truck and received tons of attention, at traffic lights people would actually roll by the truck window and try and find out where the board came from and at the beach loads of people would stop by and want to talk about it and it developed from there. There just seemed like so much attention being caught that Jason thought it wouldn’t hurt to just dabble in it a little, he would build one for a friend and build one for a neighbour and just gradually grew into something that he realised he should try and make a profit from. He thought to himself,

 

“I really enjoyed doing it and who wouldn’t want to do that for a living.”

 

Now Jason is looking to create a constant flow of leads for his business, enough to financially support his family whist having the time freedom to spend with his daughter and wife.

 

What you will hear:

 

  • [10:59] Origin of Little Bay Boards
  • [30:19] The biggest challenges Jason is facing right now
  • [38:02] Why his paddleboards?
  • [42:40] Understanding your customer
  • [57:38] Qualifying leads
  • [01:12:00] Creating the perfect landing pages
  • [01:20:00] Email Capture
  • [01:25::12] Crafting the right Facebook AD’s

 

O Positive – OPOS Acronym

 

This is a four letter acronym that helps us get clarity and focus

 

  • OUTCOME
  • PROBLEM
  • OBSTACLES
  • SPECIFICATIONS

 

CUSTOMER360

 

Customer 360 is basically really getting in the mind of your target customer, so we can really understand what makes them think, why they choose the things that they do, and create messaging that will allows to know this is where i have to go find these people and how to do that and sort of things, so it’s a strategic question that leads to executable steps.

 

Resources & Links

 

 

  • Email Providers

 

      • Mailchimp
      • Aweber
      • Constant Contact
      • Infusionsoft

 

  • Lead Generation

 

      • Clickfunnels
      • Leadpages

 

  • AD’s

 

    • Facebook
    • Google
EP06: Shawn Lynam – Don’t Be A Slave To Your Business

EP06: Shawn Lynam – Don’t Be A Slave To Your Business

If you open your business early in the morning and lock it up late at night, then you are dedicated. You are the champion of sensational work ethic and hard work. There is no single person in your life who will ever say that you are not committed to your business. But here lies the problem. Ever heard people say that all work and no play makes Jack a dull boy? Sure. Your life will not only be dull but you will also break down. Without taking time off from your business to do other things you love, your personal life will slowly deteriorate. You will stop being you and eventually become a slave to your business.

In this episode, James P Friel of Contract CEO interviews Shawn Lynam where they discuss on how you can become a successful real estate agent without having to be a slave to business. They touch on ways to really grow your business intelligently. Why should you listen to Shawn Lynam and not any other individual out there? Read on to find out why?

Shawn Lynam  is the founder and CEO of Leads 2 Profitability, a United States based company that helps real estate professionals boost closings, generate more leads and maximize profit margins so they can grow their business and have more freedom in their life.

Education is the key to success in life, a common adage that has been used over time to motivate children and young adults to succeed in life. This is evident because it made a long-lasting impact on Shawn. He holds a Bachelor of Science (BS) degree in Computer Science Engineering from Penn State University. He also graduated from Temple University Graduate School with an MBA in Finance.

Shawn has coached a lot of people giving them strategies on how to get better results from their businesses. He is one of the heroes in the real estate space who have really mastered the heart of real estate coaching and lead development.

This is a special episode in that the guest, Shawn Lynam, is a really knowledgeable guy when it comes to providing value to real estate agents across the country to help them grow and better business. The things that they discuss in this show are not only applicable to realtors but also other people doing other things. So even if you’re not a realtor stay dialed into this because you are going to get some really good information from James and Shawn.

What you will hear

[04:34] What is the average realtor doing wrong.

The average real estate agent makes $47,000 per year. Why is there this gap from the potential to make money in real estate and the average performance? What is the average realtor doing wrong in that they can’t increase their potential earnings?

[06:28] Why so many people get into real estate business? One of the reasons is the enormous opportunity to sell a billion worth of inventory and get paid a percentage with no marketing budget. The second reason is the urge to be your own boss.  The third reason is because of large commission involved in real estate business.

[08:20] Why is there this gap between what’s possible for somebody to make real good money in real estate? Why are so many people struggling to make good money in real estate? What are the things preventing an average realtor from becoming great? These include things such as wearing too many hats, not knowing how to get leverage and poor positioning.

[16:40] What do the highest performing realtors doing differently which enable them to earn more than average realtors? One reason Shawn gives is that successful realtors leveraging a ton of other people’s time as well.

[18:54] What are some of the first steps that somebody can take to get massive leverage? Shawn points out that true success should be like; what do you want your life and work to look like? And then how does real estate or your business fit into that? And then how do you get there as quickly as possible?

[22:09] What’s the average time that average realtors can take to become whatever they define as success in their own mind? One of the things Shawn advocates is for realtors to make a decision that they are going to stop losing money by doing things that keep on stealing their time they would have spent to promote their businesses or be with their families.

[29:37] Generally, 80% of your results are going to come from 20% of your efforts. In real estate, it is a bit different.  95% of your results are probably going to come from 5% of your effort. So figure out what that 5% that you do really well and do a lot of that.

[31:00] When is the right time for real estate agents to start worrying about finding more leads and high level. How do they go about it?

[35:28] What tactics and strategies do realtors use to help them start differentiating themselves from everybody else? They include things such as the power of positioning, messaging on a daily basis and much more.

[45:50] If you’re doing any kind of business, real estate or not, you have to provide an amazing consumer experience or you will you’ll take life.

[48:05] If your goal is to sign a contract with a client whether it’s real estate or anything else so you’ve got them locked into working with you, that is the absolute wrong reason to have a contract. The right reason to have a contract is to document the decision and document the agreement so you guys know exactly what you’re talking about. The ability to stay involved in that business relationship should only occur from one reason and that reason is that you’re providing value.  If you if you’re not providing value to somebody why would you want to lock them into a contract? Put yourself in the other person’s shoes.

[51: 30] The best way to stand out from a crowd is to stand for what you believe, stand by what you work for, promise people what you know you can deliver and then deliver it right.

[52: 12] Work with people that you know are motivated. People you know are going to be able to make decisions that you’re going to enjoy working with. Be in charge of who you do business with. Know who is a fit and who’s not.

Resources and Links

 

EP05: Love What You Do And Your Customers Will Too

EP05: Love What You Do And Your Customers Will Too

Do you love what you do? Is working on your business enjoyable or is it a constant grind? You have come to the right place. In this episode, James P Friel of contract CEO discusses the key concepts that can make your business grow and more enjoyable. The things that he discusses will help you feel unstuck, get you moving in the right direction, achieve great business results and actually enjoy what you’re doing. Why should you listen to James P Friel and not any other individual out there? Read on to find out why?

James P. Friel is a renowned American business consultant who focuses on helping small entrepreneurs systematically accelerate their business growth and sustainability. He will show you how to create profits that lasts from your business ventures.

When it comes to formal education, James believes that it is one of the keys to success in life. He holds a Bachelor of Science Degree in Human Factors Psychology from Embry-Riddle University. He was also a proud recipient of a departmental Academic Achievement Award during his time in the university.

James has spent his entire career exploring the Intersections of technology, performing sales and marketing and perfecting sales. He earned his 10 years plus experience working with internationally recognized companies where he held senior level leadership positions.

One of the notable positions he has held was at HSBC bank. He was the head of digital strategy leading a team of 60 plus professionals who were distributed across three continents by the bank to assist in promoting the bank’s website marketing strategy. His leadership skills facilitated the bank’s remarkable success of doubling online sales. He also spent the better part of his life in the UK where he had a privileged to study leadership directly from the two-time British Olympic Gold Medal Rowing Team.

In 2011, he left the corporate world to start Contract CEO, a business consultant firm aimed at helping people create businesses that are predictable and sustainable. Since then, he has worked with several most loved CEO’s and executive level staff of numerous small to mid-sized businesses. He boosts many achievements in his life. He has guided several business enthusiasts through proven processes and techniques for ensuring the proper foundation is in place for growth and effectiveness.

James will tell you that Love What You Do And Your Customers Will Too. The key here is to strike a balance between doing something that constantly challenges you and that you feel good about, and at the same time doesn’t control your life.

What you will hear

04:38: There are three distinct needs that must be fulfilled for every customer. He explains these needs by use of two overlapping circles (Venn diagram). The three distinct needs are emotional needs, strengths and credibility.

05: 34: Under Emotional Needs, James mentions six human needs and his assertion is that all of us have these needs because we’re human and they must be fulfilled. They include needs such as certainty, significance, uncertainty or variety, need for love and connection, need for growth and need to contribute and to give back to others. So as a businessman who wants to create a successful business that you enjoy, you must fulfill these needs. You must ask yourself are connecting with your customers? Are you creating certainty of being able to solve their specific problem?

09: 22: The second distinct need that must be fulfilled for every customer is Strengths. Every one of us has something that we’re really good at. James reveals that you, as the businessman, you are the biggest competitive edge of your company. Your employees, your marketing strategy, and proprietary systems also contribute to this significantly. So the quality of your product and the fulfillment it brings or the emotions it caters for are the ultimate strength. Ask yourself whether your strengths are giving your customer value and certainty.

11: 50: The third distinct need that must be fulfilled for every customer is Credibility. People are not buying your product or service because they have great features and benefits, but because of the emotional need they are solving. So to build off of the emotion of certainty that your target customers might have, you need to confidently communicate to them that you can solve their problems. One way to convey your credibility is by providing evidence.

17:55: One of the strengths that James emphasizes is something that gives the client or the prospect some degree of certainty that this happens. You need to get them in that mindset to experience those feelings before you ask for the sale.

19:20: James elaborates more about the marketing message that would add a layer of credibility. These include showing social proof, testimonial or any other evidence to support what we’re saying. So you must give them some numbers, stories and testimonials of all of the customers that you have helped.

21:26: The three the three circles (emotional needs, strengths and credibility) when you go through them, you become clear on what you are doing. The clear you are the more powerful you are and this is what brings clarity to a marketing message.

21:26: And everything else in marketing and sales needs to come back and validate itself against those three circles. So this would happen in ads. Well how am I meeting the emotional needs in my ads, landing page copy, magazine ads or my direct mail campaigns or whatever the case might be.

26:14: The amount of force you have to apply is directly proportional to the amount of friction involved in getting you from point. In any case this concept of force and friction is very evident in business as well. And if you’ve ever tried to have a marketing message that goes out and people are not responding (people are reluctant to buy your products or service), what you’re experiencing is friction. You don’t need to hit it harder. Instead of applying more force, you need to go to work on the friction problem.

33:00: As a business owner it’s important to take a step back and reflect on why you’re doing what you’re doing and if you’re fulfilled in doing so. Are you connecting with your customers and improving their lives? Passion for what you do and the fulfillment of helping others will fuel your entrepreneurial fire.

You need to be clear and sincere. Help your customers understand emotionally and logically why you can solve their problems better than anyone else. Sincerely love what you do and your customers will too.

Resources and links