EP08: The Five Commitments Of A Bulletproof Businessman

EP08: The Five Commitments Of A Bulletproof Businessman

Do you want to be a bulletproof businessman?  Do you want to create a business that’s predictable and sustainable? You have come to the right place. In this episode, James P Friel of Contract CEO discusses the vital five commitments that every bulletproof business fan must have. Why should you listen to James P Friel and not any other individual out there? Read on to find out why?

James P. Friel is a renowned American business consultant who focuses on helping small entrepreneurs systematically accelerate their business growth and sustainability. He will show you how to create profits that last from your business ventures.

When it comes to formal education, James believes that it is one of the keys to success in life. He holds a Bachelor of Science Degree in Human Factors Psychology from Embry-Riddle University. He was also a proud recipient of a departmental Academic Achievement Award during his time in the university.

James has spent his entire career exploring the Intersections of technology, performing sales and marketing and perfecting sales. He earned his ten years plus experience working with internationally recognized companies where he held senior level leadership positions.

One of the notable positions he has held was at HSBC bank. He was the head of digital strategy leading a team of 60 plus professionals who were distributed across three continents by the bank to assist in promoting the bank’s website marketing strategy. His leadership skills facilitated the bank’s remarkable success of doubling online sales. He also spent the better part of his life in the UK where he had a privileged to study leadership directly from the two-time British Olympic Gold Medal Rowing Team.

In 2011, he left the corporate world to start Contract CEO, a business consultant firm aimed at helping people create businesses that are predictable and sustainable. Since then, he has worked with several most loved CEO’s and executive level staff of numerous small to mid-sized businesses. He boosts many achievements in his life. He has guided several business enthusiasts through proven processes and techniques for ensuring the proper foundation is in place for growth and effectiveness.

The idea of this show is to present things that you need to be committed to in order to take your business to take it to the next level. These are things that will cause your business to be predictable and sustainable; add value to you, your business and customers.

Here are five commitments of a bulletproof businessman which James has described in detail in this episode.

[07: 00] I know my customer.

Your customers are the life blood of your business. They are buying products and services from you not because they think you are so cool but because they think you are providing them something of value. They are buying something from you because you are providing something that meets the need that they have; needs they are unable to solve on their own. So you must know the people that you’re selling to, know what it is they need to be scratched, know what’s causing the pain, know things that irritate them and know what excites them. It’s important to talk about the features and benefits of your product or the uniqueness of your services, but the most important thing is that you must be deeply committed to fulfilling your customer’s emotional needs.

[16: 07] I know where to find the money

There is no shortage of things for you to try so that you can find some money. You need to take a step back and look at the big picture before you choose one of these strategies or traffic generation for marketing and things. A lot of entrepreneurs and business owners want to go out and find what’s new. However, it is important for you, your customers and business to concentrate and be committed to your current efforts. Start building off your business with the progress you have already made and by looking at the right things in front of you. With time, you will be amazed at positive results.

[25: 08] I know how to create the plan.

You can dramatically increase your odds for success if you put a plan together. When you are formulating your plan, there are some basic questions you need to ask yourself? These include: What is my target is like or what do I want to achieve? What’s the biggest problem that’s getting in the way of me having what I want to achieve? After knowing what you want and things that are hindering you from achieving what you want, proceed to create a roadmap consisting of actions you are going to take to achieve your set goal. List down things that need to be done and then start training people to do what only you can do if you want to leverage.

[32: 20] I know how to measure my numbers.

If you want to make money, and you want to stick around for a while, then you must know your numbers. You need to understand the difference between you know cash accounting and a cruel accounting, and how one of them is going to give you an accurate set of gauges and the other isn’t. You need to understand like what these numbers on your financial statements mean. Are you getting your financial statements are they clean? Are you looking at them? Are you using them to inform your decisions?

[36: 10] I manage my time for results.

You can make more money. You can find more customers. You can get new employees, different employees and more employees. You can create new products or new services. Everything else is renewable except time. You must appreciate the fact that your time is the most valuable thing that you have. To manage time properly, you must know what to do. And then when to do it. You cannot do everything. Only focus on the 20 percent that is going to give you the 80 percent of your results.

[40: 47] James makes a conclusion by saying that the five commandments of the bulletproof businessman do not guarantee success. What these commitments do is that they increase the odds of you being successful. They create the best conditions for success.

Resources and Links

  • https://www.amazon.com/Unleash-Warrior-Within-Discipline-Confidence/product-reviews/0738212482?pageNumber=2
  • http://www.ruleoneinvesting.com/blog/how-to-invest/warren-buffett-quotes-on-investing-success/
  • http://jamespfriel.com/about/

 

EP07: Hot Seat With Jason Thelen of Little Bay Boards

EP07: Hot Seat With Jason Thelen of Little Bay Boards

We would all love as business owners a level of predictability, to understand where our next customer is going to come from. The best way to do this is to understand your customers on an emotional level, this will allow you to qualify the right person for your service or product.

 

For this episode we had a ‘hot seat’, This is a real consultation with thought provoking questions and some great insights come from it, where today’s guest finds the benefit of understanding your customer at an emotional level. In today’s Hot Seat we have Jason Thelen.

 

Jason is the creator of Little Bay Boards, a paddleboard company that makes gorgeous custom built, hand made in hollow wood paddle boards. It started as little side project a couple of years back and it’s slowly developed into something more and more people seemed to want.

 

It was always kind of a hobby for Jason, always worked in wood shops and building furniture, carpenter by trade and one day saw it as a challenge to build a hollow wooden paddle board, not unheard of to have hollow wooden surfboards. After building one Jason would have it on the back of his truck and received tons of attention, at traffic lights people would actually roll by the truck window and try and find out where the board came from and at the beach loads of people would stop by and want to talk about it and it developed from there. There just seemed like so much attention being caught that Jason thought it wouldn’t hurt to just dabble in it a little, he would build one for a friend and build one for a neighbour and just gradually grew into something that he realised he should try and make a profit from. He thought to himself,

 

“I really enjoyed doing it and who wouldn’t want to do that for a living.”

 

Now Jason is looking to create a constant flow of leads for his business, enough to financially support his family whist having the time freedom to spend with his daughter and wife.

 

What you will hear:

 

  • [10:59] Origin of Little Bay Boards
  • [30:19] The biggest challenges Jason is facing right now
  • [38:02] Why his paddleboards?
  • [42:40] Understanding your customer
  • [57:38] Qualifying leads
  • [01:12:00] Creating the perfect landing pages
  • [01:20:00] Email Capture
  • [01:25::12] Crafting the right Facebook AD’s

 

O Positive – OPOS Acronym

 

This is a four letter acronym that helps us get clarity and focus

 

  • OUTCOME
  • PROBLEM
  • OBSTACLES
  • SPECIFICATIONS

 

CUSTOMER360

 

Customer 360 is basically really getting in the mind of your target customer, so we can really understand what makes them think, why they choose the things that they do, and create messaging that will allows to know this is where i have to go find these people and how to do that and sort of things, so it’s a strategic question that leads to executable steps.

 

Resources & Links

 

 

  • Email Providers

 

      • Mailchimp
      • Aweber
      • Constant Contact
      • Infusionsoft

 

  • Lead Generation

 

      • Clickfunnels
      • Leadpages

 

  • AD’s

 

    • Facebook
    • Google
EP06: Shawn Lynam – Don’t Be A Slave To Your Business

EP06: Shawn Lynam – Don’t Be A Slave To Your Business

If you open your business early in the morning and lock it up late at night, then you are dedicated. You are the champion of sensational work ethic and hard work. There is no single person in your life who will ever say that you are not committed to your business. But here lies the problem. Ever heard people say that all work and no play makes Jack a dull boy? Sure. Your life will not only be dull but you will also break down. Without taking time off from your business to do other things you love, your personal life will slowly deteriorate. You will stop being you and eventually become a slave to your business.

In this episode, James P Friel of Contract CEO interviews Shawn Lynam where they discuss on how you can become a successful real estate agent without having to be a slave to business. They touch on ways to really grow your business intelligently. Why should you listen to Shawn Lynam and not any other individual out there? Read on to find out why?

Shawn Lynam  is the founder and CEO of Leads 2 Profitability, a United States based company that helps real estate professionals boost closings, generate more leads and maximize profit margins so they can grow their business and have more freedom in their life.

Education is the key to success in life, a common adage that has been used over time to motivate children and young adults to succeed in life. This is evident because it made a long-lasting impact on Shawn. He holds a Bachelor of Science (BS) degree in Computer Science Engineering from Penn State University. He also graduated from Temple University Graduate School with an MBA in Finance.

Shawn has coached a lot of people giving them strategies on how to get better results from their businesses. He is one of the heroes in the real estate space who have really mastered the heart of real estate coaching and lead development.

This is a special episode in that the guest, Shawn Lynam, is a really knowledgeable guy when it comes to providing value to real estate agents across the country to help them grow and better business. The things that they discuss in this show are not only applicable to realtors but also other people doing other things. So even if you’re not a realtor stay dialed into this because you are going to get some really good information from James and Shawn.

What you will hear

[04:34] What is the average realtor doing wrong.

The average real estate agent makes $47,000 per year. Why is there this gap from the potential to make money in real estate and the average performance? What is the average realtor doing wrong in that they can’t increase their potential earnings?

[06:28] Why so many people get into real estate business? One of the reasons is the enormous opportunity to sell a billion worth of inventory and get paid a percentage with no marketing budget. The second reason is the urge to be your own boss.  The third reason is because of large commission involved in real estate business.

[08:20] Why is there this gap between what’s possible for somebody to make real good money in real estate? Why are so many people struggling to make good money in real estate? What are the things preventing an average realtor from becoming great? These include things such as wearing too many hats, not knowing how to get leverage and poor positioning.

[16:40] What do the highest performing realtors doing differently which enable them to earn more than average realtors? One reason Shawn gives is that successful realtors leveraging a ton of other people’s time as well.

[18:54] What are some of the first steps that somebody can take to get massive leverage? Shawn points out that true success should be like; what do you want your life and work to look like? And then how does real estate or your business fit into that? And then how do you get there as quickly as possible?

[22:09] What’s the average time that average realtors can take to become whatever they define as success in their own mind? One of the things Shawn advocates is for realtors to make a decision that they are going to stop losing money by doing things that keep on stealing their time they would have spent to promote their businesses or be with their families.

[29:37] Generally, 80% of your results are going to come from 20% of your efforts. In real estate, it is a bit different.  95% of your results are probably going to come from 5% of your effort. So figure out what that 5% that you do really well and do a lot of that.

[31:00] When is the right time for real estate agents to start worrying about finding more leads and high level. How do they go about it?

[35:28] What tactics and strategies do realtors use to help them start differentiating themselves from everybody else? They include things such as the power of positioning, messaging on a daily basis and much more.

[45:50] If you’re doing any kind of business, real estate or not, you have to provide an amazing consumer experience or you will you’ll take life.

[48:05] If your goal is to sign a contract with a client whether it’s real estate or anything else so you’ve got them locked into working with you, that is the absolute wrong reason to have a contract. The right reason to have a contract is to document the decision and document the agreement so you guys know exactly what you’re talking about. The ability to stay involved in that business relationship should only occur from one reason and that reason is that you’re providing value.  If you if you’re not providing value to somebody why would you want to lock them into a contract? Put yourself in the other person’s shoes.

[51: 30] The best way to stand out from a crowd is to stand for what you believe, stand by what you work for, promise people what you know you can deliver and then deliver it right.

[52: 12] Work with people that you know are motivated. People you know are going to be able to make decisions that you’re going to enjoy working with. Be in charge of who you do business with. Know who is a fit and who’s not.

Resources and Links

 

EP05: Love What You Do And Your Customers Will Too

EP05: Love What You Do And Your Customers Will Too

Do you love what you do? Is working on your business enjoyable or is it a constant grind? You have come to the right place. In this episode, James P Friel of contract CEO discusses the key concepts that can make your business grow and more enjoyable. The things that he discusses will help you feel unstuck, get you moving in the right direction, achieve great business results and actually enjoy what you’re doing. Why should you listen to James P Friel and not any other individual out there? Read on to find out why?

James P. Friel is a renowned American business consultant who focuses on helping small entrepreneurs systematically accelerate their business growth and sustainability. He will show you how to create profits that lasts from your business ventures.

When it comes to formal education, James believes that it is one of the keys to success in life. He holds a Bachelor of Science Degree in Human Factors Psychology from Embry-Riddle University. He was also a proud recipient of a departmental Academic Achievement Award during his time in the university.

James has spent his entire career exploring the Intersections of technology, performing sales and marketing and perfecting sales. He earned his 10 years plus experience working with internationally recognized companies where he held senior level leadership positions.

One of the notable positions he has held was at HSBC bank. He was the head of digital strategy leading a team of 60 plus professionals who were distributed across three continents by the bank to assist in promoting the bank’s website marketing strategy. His leadership skills facilitated the bank’s remarkable success of doubling online sales. He also spent the better part of his life in the UK where he had a privileged to study leadership directly from the two-time British Olympic Gold Medal Rowing Team.

In 2011, he left the corporate world to start Contract CEO, a business consultant firm aimed at helping people create businesses that are predictable and sustainable. Since then, he has worked with several most loved CEO’s and executive level staff of numerous small to mid-sized businesses. He boosts many achievements in his life. He has guided several business enthusiasts through proven processes and techniques for ensuring the proper foundation is in place for growth and effectiveness.

James will tell you that Love What You Do And Your Customers Will Too. The key here is to strike a balance between doing something that constantly challenges you and that you feel good about, and at the same time doesn’t control your life.

What you will hear

04:38: There are three distinct needs that must be fulfilled for every customer. He explains these needs by use of two overlapping circles (Venn diagram). The three distinct needs are emotional needs, strengths and credibility.

05: 34: Under Emotional Needs, James mentions six human needs and his assertion is that all of us have these needs because we’re human and they must be fulfilled. They include needs such as certainty, significance, uncertainty or variety, need for love and connection, need for growth and need to contribute and to give back to others. So as a businessman who wants to create a successful business that you enjoy, you must fulfill these needs. You must ask yourself are connecting with your customers? Are you creating certainty of being able to solve their specific problem?

09: 22: The second distinct need that must be fulfilled for every customer is Strengths. Every one of us has something that we’re really good at. James reveals that you, as the businessman, you are the biggest competitive edge of your company. Your employees, your marketing strategy, and proprietary systems also contribute to this significantly. So the quality of your product and the fulfillment it brings or the emotions it caters for are the ultimate strength. Ask yourself whether your strengths are giving your customer value and certainty.

11: 50: The third distinct need that must be fulfilled for every customer is Credibility. People are not buying your product or service because they have great features and benefits, but because of the emotional need they are solving. So to build off of the emotion of certainty that your target customers might have, you need to confidently communicate to them that you can solve their problems. One way to convey your credibility is by providing evidence.

17:55: One of the strengths that James emphasizes is something that gives the client or the prospect some degree of certainty that this happens. You need to get them in that mindset to experience those feelings before you ask for the sale.

19:20: James elaborates more about the marketing message that would add a layer of credibility. These include showing social proof, testimonial or any other evidence to support what we’re saying. So you must give them some numbers, stories and testimonials of all of the customers that you have helped.

21:26: The three the three circles (emotional needs, strengths and credibility) when you go through them, you become clear on what you are doing. The clear you are the more powerful you are and this is what brings clarity to a marketing message.

21:26: And everything else in marketing and sales needs to come back and validate itself against those three circles. So this would happen in ads. Well how am I meeting the emotional needs in my ads, landing page copy, magazine ads or my direct mail campaigns or whatever the case might be.

26:14: The amount of force you have to apply is directly proportional to the amount of friction involved in getting you from point. In any case this concept of force and friction is very evident in business as well. And if you’ve ever tried to have a marketing message that goes out and people are not responding (people are reluctant to buy your products or service), what you’re experiencing is friction. You don’t need to hit it harder. Instead of applying more force, you need to go to work on the friction problem.

33:00: As a business owner it’s important to take a step back and reflect on why you’re doing what you’re doing and if you’re fulfilled in doing so. Are you connecting with your customers and improving their lives? Passion for what you do and the fulfillment of helping others will fuel your entrepreneurial fire.

You need to be clear and sincere. Help your customers understand emotionally and logically why you can solve their problems better than anyone else. Sincerely love what you do and your customers will too.

Resources and links

EP04: Bulletproof Businessman – Trey Lewellen (Part 2)

EP04: Bulletproof Businessman – Trey Lewellen (Part 2)

This is part two of Bulletproof Businessman which features Trey Lewellen discussing with James P. Friel of Contract CEO. As discussed in the first part of this episode, Trey Lewellen is a successful guy who has built an online business that generates a six figure income per year and also helped thousands of other people make tons of money too.  

Many people know him as a serious mentor and coach. He is an important guest in this show because he has grown a very successful business through selling unique T-Shirts, creating membership sites and coaching people to do the same. From selling tea to creating an empire, Trey’s story and this interview with James P. Friel of Contract CEO is packed with a ton of valuable information that will inspire you.

Throughout his life, he has always had a fascination with becoming an unstoppable entrepreneur. While aged 16 years old, Trey started his own pool cleaning company. He didn’t get any earnings from this business.

While studying for his degree in electrical engineering at Missouri Science and Technology, he built a business that aimed at selling white loose leaf tea throughout the state of Missouri. At the same time he was studying electrical engineering, he also studied computer science and computer engineering.

Upon graduate from university, he discovered something important though he didn’t like it. He spent his days on work sites glued on his computer, glasses, and earplugs. He shares on his blogging site that the work was fine but he missed the art of interacting with people.

After few years on those sites, everything changed to the better. He listened to one episode in which an amazing speaker from Mississippi inspired him. He talked to this guy and requested him to share how he came about his success. He quickly shifted from working for someone else to being an entrepreneur.

Since then, has he has managed to built an online business empire and also helped thousands of other people make tons of money. His passion is to find what works, and then sharing what he has learned with others. His aim is to help people to become successful in what they do.

In this episode, Trey and James P. Friel of Contract CEO, they expand on the great conversation they had in the last episode. The last conversation was about the state of marketing, what is working now and where things are headed.

What you will hear

04: 43: ‘Luck Factor’ and Jealousy. Trey explains that many people attribute success to luck, because they don’t believe that they can create anything meaningful in their lives. They don’t believe that they are in control of their lives; they don’t believe that they are the creator of their lives or they can decide their destiny. He also says that there is a lot of jealousy pointed towards successful people who live vicariously.

10:30: James adds that we all have unique gifts we are all unique talents but everyone is capable of anything that they really want. That is the way we are wired. We might have different circumstances but it is our core unique opportunity to take everything that we have or anything that we are good at and use it to achieve our goals.

12:30: The Power of Knowledge. They both agree that it’s all about the knowledge one has will make a business become bullet proof but not the money. Many millionaires across the world who had gone bankrupt have managed to recover some of their wealth not because of the money they had but the blueprint and knowledge on how to re-create it. They know what it takes to rebuild the business again.

21:30: James points out that when you don’t know how to create revenue that is when you believe the world is scarce. And when you know how to create, you don’t see the world as scarce anymore. You see abundance because you know how to make things happen.

22:30: Trey adds that once you know how to buy something for cheaper you can control everything you do every day.

24:17: You should surround yourself with smarter people. If you’re the wealthiest in the room you’re in the wrong room. Don’t pretend to be something or somebody you are not. Don’t try to be a know-it-all because you will end up hurting yourself. You are stunting your growth and putting a ceiling on what you are capable of achieve by not being teachable. Build a network of people that believe in you, inspires and encourages you.

27:17: James says that he only person that you are really punishing by pretending that you are something; that you know everything or by not admitting when you don’t know things is you.

33: 40: James also says that when you really want the things that you say you want, you must be willing to do the things that it takes to make it happen. And if you’re not willing to do things it takes to make it happen, you probably don’t want it that bad and that is OK. If you really want something then do it.

35:45:  Let your business concentrate on giving value and your customers will give you money. Treat your customers how you want to be treated. You want honest solutions and value when you look to buy something and your customers want the same thing. Dial back the salesmanship in your marketing message and focus on what value you can offer your.

36:45: There are several entrepreneurs who have good ideas which are not making them money. The idea here according to James is that it has nothing to do with the idea but how well one executes on the idea.

40:00: Trey adds that when you only have the training videos without the mentoring from the right people, you are likely to fail in executing your business plans. A good mentor will help you notice minor mistakes and show you how to correct them.

Links and references

EP03: Bulletproof Businessman – Trey Lewellen (Part 1)

EP03: Bulletproof Businessman – Trey Lewellen (Part 1)

The guest in this episode is Mr. Trey Lewellen, a guy who has not only built an online empire within the shortest time possible but also helped thousands of other people make tons of money too. Together with James P. Friel of Contract CEO, they discuss about the state of marketing, what is working now and where things are headed.

Mr. Trey is a renowned mentor and coach. He is an important guest in this show because he has grown a very successful business through selling unique T-Shirts, creating membership sites and coaching people to do the same. From selling tea to creating an empire, Trey’s story and this interview with James P. Friel of Contract CEO is packed with a ton of valuable information that will inspire you.

Throughout his life, he has always had a fascination with becoming an unstoppable entrepreneur. While aged 16 years old, Trey started his own pool cleaning company. He didn’t get any earnings from this business.

While studying for his degree in electrical engineering at Missouri Science and Technology, he built a business that aimed at selling white loose leaf tea throughout the state of Missouri. At the same time he was studying electrical engineering, he also studied computer science and computer engineering.

Upon graduate from university, he discovered something important though he didn’t like it. He spent his days on work sites glued on his computer, glasses, and earplugs. He shares on his blogging site that the work was fine but he missed the art of interacting with people.

After few years on those sites, everything changed to the better. He listened to one episode in which an amazing speaker from Mississippi inspired him. He talked to this guy and requested him to share how he came about his success. He quickly shifted from working for someone else to being an entrepreneur.

Since then, has he has managed to built an online business empire and also helped thousands of other people make tons of money. His passion is to find what works, and then sharing what he has learned with others. His aim is to help people to become successful in what they do.

Here is one of his favorite quotes

“I’ve learned that in order to be happy in life, you need to figure out what your talents and strengths are… then run with them! Don’t settle for anything less than what your abilities can get you.”

Success in his sales career led him to develop his new vision: taking all the lessons, tips, and tricks that help his business grow and thrive, and sharing them with his listeners.

What you will hear

03.26: Trey shares who he is, what he is up to and where he was before he became the bad asset he is today. He says that he started with a pool cleaning business, and then went into the business of selling Tea. Surprisingly, he didn’t make any money in those two businesses. He was welcomed into entrepreneurship with a lot of failures and learning experiences. He went back to school, came back and went into the insurance business. In the insurance business is where he found the entrepreneur spirit of making money and how businesses work. After getting this spirit and exposure to internet marketing, he decided to start his online business empire. He has learned that the key to business success is implementation and executing on the good ideas you get.

08.30: Staying Power Within ‘The Burn-out Stage.’ James shares that the thing that separates the people that make it and the one that don’t seems to be staying power and the ability to stay in that burnout.

09: 26: Trey shares the things that kept him going despite the burnout. The thoughts that he was focused on that kept him going. He talks about the ‘burn-out’ stage he went through, where he was consuming tons of information, trying to implement all of them. Eventually he had a break-through and realized the marketing and sales formula that would make him a lot of money. One of the thoughts that kept him going despite the burnout was that, “I’m going to become a success even if it kills me.”

13: 03: James says that when we allow other people to say that we can’t do this or achieve certain results, we are just allowing our limiting beliefs to work against us. Anytime somebody tells you that you can’t do something all they mean is that they can’t do it but not you.

16: 10: Trey adds that it’s time to take a step back and figure out things that you are doing that are limiting you from making whatever you are doing work.

16: 40: James says that everything in your world is as a result of what you have chosen to create either deliberately or consciously created. Until that time you really get to that point where you realize that you are the author of your Story, you will come to realize that there are laws and effect that rule this world.

21: 08: James says that the more you focus on more you focus on scarcity of resource the more scarce resources are going to show up in a negative way.

25: 14: Trey shares in detail about his business and how he has gone from that guy who was reading the book into actually having a business that is making ridiculous amounts of money and that is helping other people make money.

32: 42: He also describes his business by saying that it is a hosting platform that sells shirts for you here just in traffic to handle the rest. They pay you commission on the back.

34: 30: He also shares how he grew his business using proper Facebook campaigns and how people are earning money from that idea. How they are handling complaints.

37: 20: James points out two things from Trey’s story about online business. One is that there is a difference between building a business and making money online. The second thing is that the real business is one that is sustainable and one that has taken into account the different outside forces from the marketplace that can come in and clobber it.

40: 00: Trey mentions where people can find him to learn more about his mastermind or for mentorship.

Links and references