In this episode, James P. Friel of Contract CEO interviews Chuck Marbes where they discuss on how entrepreneurs can apply the concept of magnetic marketing to winning more customers or prospects. Their aim is to help entrepreneurs and owners improve performance and grow their businesses.
An important guest on The Bulletproof Businessman Series, Chuck is a motivational speaker and health advisor. He is also the founder and owner of Better Body Fitness (BBF), a Wisconsin-based adult boot camp program that mainly for women. Better Body Fitness aims to educate and coach in the areas of fitness, nutrition, supplementation, and most importantly mindset.
Various online sources describe him as a business transformation challenge winner. He has shared publicly a story on how he lost 50% of his income due to his partner leaving. He boasts a broad range of skills which include skills in Coaching, Nutrition, Lifestyle, Supplements, Wellness Coaching, Cardio, Personal Training, Weight Training, Exercise Physiology, Fitness Training, Strength Training, Operant Conditioning, Sports Nutrition, Functional Training, Kettlebells and much more.
One of Chuck’s favorite quotes is:
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”
Chuck is relatively unknown to many but don’t let that to sway you from listening to this episode. The show itself is filled with many nuggets and takeaways which will probably inspire you and your business. Tune in to find out more.
What you will hear
03: 10: Chuck shares how he started Better Body Fitness (BBF). His business is based in Green Bay it’s called Better business. They specialize in boot camp training which is adult group fitness, primarily targeting female population.
05: 05: What type of women Better Body Fitness (BBF) target. Chuck says that many of their clients are moms who want to get their bodies back in shape. But they also help them with more than just the physical expectations.
06: 10: There mission is the ‘Health Revolution’, which is extending fitness beyond the walls of the gym and establishing core groups of fitness minded people. They focus mainly on female population because they are the glue of the family, they need to stay active, and usually need the most help when it comes to fitness. They want to spread this concept of health and fitness beyond just the walls of any basic fitness facility
09: 51: Chuck also shares their client’s main goals, like what is important to them or what they try to accomplish in their lives. He reveals that many of his clients want to get their bodies back in shape after some pregnancies or just wants to achieve target X. He also shares how his boot camp helps them achieve their goals in just a minute. He says that fitness is only one component of the things that are going to bring balance and happiness truly to his clients.
16: 51: Chuck also shares the strategies he uses to find his target clients. He shares the kind of marketing that he has currently incorporated in his business. One of the marketing strategies he uses is Facebook advertising. He tries to get his target customers off Facebook onto a squeeze page. He also uses an email list.
22: 11: Chuck says that the biggest bottleneck is staying consistent with optimizing their ads campaigns. He doesn’t use copywriting because he thinks that conveying the right message through it can take a lot of time.
23: 50: Chucks shares his target outcome in next 12 months by saying that he is targeting to raise more than $500,000 in sales which is roughly $42,000 a month.
25: 20: The biggest problem that was standing on his way to achieving his goal. He says that one of the biggest challenges is trying to get their message in front of the right people to get more leads.
27: 40: Chuck also shares the sort of things that are important to his clients and how happy are they and how likely are they to refer other people and recommend them. He says that 90% of his clients are happy with his services right from the consultation.
30: 40: James adds that if we have an honest product that adds massive value to people, then we are doing them a disservice by not finding them. We need to remember to treat marketing like meeting people. We get so excited what we have to say, but we forget to start having a conversation and focusing on them. What are the questions your prospects are asking themselves? What do they doubt about themselves? Once you know these questions you can address these questions conversationally with your message.
32: 19: When somebody clicks from the lead to your squeeze page, what are you offering them as an incentive to tell you who they are? This is another question that James asks Chuck to answer.
35: 45: James reveals to Chuck and listeners things they are supposed to do the moment somebody clicks from the lead to their squeeze page. He says that you don’t need to worry about selling them on that landing page. The way to capture leads is not to go for the sale or say “hey can you buy my product or service.” The best thing you should do is to ask your target customer the burning question they might have in their mind. A serious customer will give you his or her email or contact to see how you would answer the question that they already been asking themselves.
38: 15: Chuck says that some of his clients would ask questions such as, “How did I let this happen? How did I let myself slide so far back? How do I lose this fat and lose it now?”
41: 44: James says that best way for magnetic marketing is knowing things that you can give your customers or prospects that in a very short period they rest assured that you have given them a win that they’ve been looking for.
43: 45: James says that you need to have a very simple offer. You don’t need to tell them about all the wonderful things that you’re going to help them with later down the line. You don’t even need to tell them about their family and the fact that you know their sex life is going to be better, and their kids are going to be happier because their mom is like more engaged and all that sort of thing. You need to offer them an offer that is going to eliminate their emotional problems within 12 hours.
Links and resources