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Becoming a ‘Bulletproof Businessman’, as an entrepreneur, is about assessing yourself and focusing on your ability to connect your business with customers. Garrett J. White and I will be exploring the four pillars that support predictable and sustainable success as a businessman:
- Mindset.
- Marketing.
- Metrics.
- Money.
In terms of mindset we’ll be taking a deeper look at the one common denominator: You. It’s a foundation so tightly personal it’s often forgotten as part of the business. You are a keystone for your company. It’s so easy to look around, blame and point fingers. Bring yourself to the realization that, “I am solely responsible for the results that I get. Or the lack of results”. With this realization comes the personal empowerment and value so vital to success.
The human factor expands into marketing. I consider a lot of marketing to be linked to psychology. Because we’re not marketing to the world, we’re marketing to a person. The trick a lot of people aren’t grasping is that you have to treat your prospects like people. And what people are looking for is either a solution to get excited about or a solution to stop a problem that they have. If you have a solution to offer and really believe in your business or product, then you need to know how to market that to your customers. In the following weeks on Bulletproof Businessman, Garrett and I will be going into much further depth on marketing and how it’s influenced by mindset, metrics and money. Every business needs to have a great, predictable, sustainable route of getting leads in the door.
If you have a business, you’re in the business of finding and serving customers. And when an investor is looking to buy a business their top priority is the predictability and sustainability of the earnings from that business. If a company can’t demonstrate how sales are coming through the door, the value of that company is going to be significantly lower. As a CEO or owner of a business your job is to increase value. And the way you increase the value is to increase the predictability and sustainability of your earnings.
When it comes to metrics everyone agrees it’s important. And then they get back to work, as if knowing your numbers is fake work. If you have a goal, an outcome you want to achieve, and you start taking steps in the direction of that outcome… how are you going to know your progress? If you’re really committed to growing your business and adding value to your business – and becoming a Bulletproof Business man – you have to know your numbers. The thing that I love about metrics is that it puts you in the driver’s seat. There’s no more guessing or trying to go by gut feel. And the numbers are easily accessible if you know what to look for.
The fourth pillar we will be addressing on Bulletproof Businessman is Money. People have all sorts of weird feelings about money. Part of the reason we want to talk about money is because it’s just an energy. But because people feel weird about money it leads to this weird reluctance, resulting in undervaluing or overvaluing yourself and your business. It boils down to this concept about honesty. Making sure that we’re being real with ourselves and our customers and we just call it for what it is. Money is a currency. Plain and simple.
The four pillars will be explored in more detail during the following weeks on Bulletproof Businessman. We’re excited to have you with us to discuss the insights we’ve gathered throughout years of experience in business.
- Mindset.
- Marketing.
- Metrics.
- Money.