EP14: Bringing A New Product To Market

EP14: Bringing A New Product To Market

In today’s Hot Seat we have Joe Parisi of Erge Smart Golf. This is a real interview with thought-provoking questions, and some great insights come from it. Today’s guest is almost ready to release newly designed products that will change the golfing industry for the better. Whether you want to break through a plateau, be more competitive with friends or just feel confident enough to conduct business on the course, these golfing innovations are the cure.

Joe Parisi is an entrepreneur and the CEO of Erge Smart Golf; a US-based company that he established to solve age-old golf problems for hundreds of years. The company’s online store sells innovative anti-slice golf clubs, drivers, putters, irons, golf balls, bags, and accessories.

As a young man, Joe didn’t make decisions based on what was popular at that time, but he knew entrepreneurship would be popular in the future. He also knew that education and innovation are the keys to business success.  He, therefore, decided to pursue professional degrees that many successful entrepreneurs will tell you are relevant to becoming a successful innovator and entrepreneur. Mr. Joe, therefore, holds a Bachelor of Applied Science degree from San Diego State University-California State University and a Master’s degree in Kinesiology and Exercise Science from Benedictine University.

The seed of entrepreneurship is the ability to see things from a different angle. Whether it is a new process or new products on the market, entrepreneurs are driven by the mysterious urge to see holes in the marketplace and come up with innovations to fill them. Mr. Parisi saw holes in the golfing industry the reason he started Erge Smart Golf in 2014.

His business idea evolved from nowhere. He shared with James P Friel how he stumbled across the opportunity at a platinum mastermind event in Fiji when his friend told him about Benedikt, a Swedish inventor in Spain. His friend shared to him how Benedikt had come out with a brand new product on the market which was doing well in Europe at the time. Benedikt’s brilliant innovations, creative designs, and technologies didn’t last for long.  The combination of deadly cancer and the sudden death of his lovely son not only left Benedikt fighting for his life but also sent him into depression as well. As a result, his innovative product was taken off the market.

Benedik’s golf club has been kept a secret for the last 12 years. After listening to this innovator’s touching story, Joe thought to himself,

”There is a solution! My time has come to find the innovation, creative designs and technologies behind Benedik’s golf club to change the golfing industry forever.”


Now Joe is bringing a new product to the market. This may be one of the biggest innovations the sport of golf has seen in over a decade.

What you will hear:

  • [2:22] Origin of Erge Smart Golf. Where the business idea came from and how he started the venture
  • [06: 12] Bringing a product like this to market is incredible.  Things that motivated him and how he did it.
  • [06:43] Technology behind his newly designed products. He explains the problem that this technology fixes
  • [10:00] How and why his products are different from others available in the market. Joe says that they are bringing to the market a solution to what affects 80% of all golfers
  • [14:17] The strategy that made him succeed which includes picking an existing idea, assembling an advisory team, building a team of innovators and designers, hiring a branding coach, reading informative books, raising capital, developing the idea, convincing others about the idea and taking the product on the market.
  • [18:40] The biggest challenges Joe faced and how he overcame these them
  • [19:27] Promoting his new product by running a Facebook campaign, creating an armature website and capture pages.
  • [21:50] The response and feedback after running the promotions
  • [25:50] Advice to those want to start a new product, but they are afraid. He shares where they should get the motivation from and things they can do to succeed.
  • [29:30] Where his products can be purchased. What his products promises and what guarantee he gives.
  • [33: 33] The key to successful marketing

Parting shot

Joe ran a small Facebook campaign not to generate quick leads but as a way of testing interest in the market. To his surprise, the engagement and click through rate showed that his products were well received.


Business plan

  • Picking an existing idea
  • Assembling an advisory team
  • Building a team of innovators and designers
  • Hiring a branding coach
  • Reading informative books

Executing a plan

  • Raising capital
  • Developing the business idea
  • Convincing others about the idea
  • Taking the product on the market


  • Facebook Ads
  • Creating landing and capture pages
EP13: Mastering Sales And Building An Effective Sales Team

EP13: Mastering Sales And Building An Effective Sales Team

Nobody wants to be broke, and nobody wants to earn less. Everyone would like to build a 6 figure business and smile all the way to the bank. However, building a sustainable business is not a walk in the park. It requires one to master sales and to build an effective sales team.

This episode is about an interview with John Paramore, where they talked about the mindset of sales, building sales teams, and building strong relationships with prospects. John owns a multi-million dollar construction company and has successfully built sales teams that have sold over hundreds of millions of dollars in the past 15 years. The conversation here is about how he did that and how you can take some of those principles and apply them to your business.

Who is John Paramore? Everything you need to know about him is covered below.

John Paramore is a sales expert, entrepreneur, business coach, speaker, CEO, and visionary leader. Since 2001, he has owned, operated and managed a wide range of businesses in several states including Minnesota, Missouri, Arizona, Florida, Mississippi, and Texas.

John is one of the successful entrepreneurs that never had much of formal education. He attended Wentzville High School between 1993 and 1996, never went to university and has no professional training in any class. From the beginning, he had an entrepreneurial mindset and he knew he didn’t want to work for anybody but for himself. However, his wisdom and genius made him get several offers from various companies to fill the managing partner’s position. Since then, he has done consulting for companies seeking growth opportunities as well as companies seeking to rebrand and revive their business through a solid new image.

His current endeavor is The Program and the S.M.A.S.H. Group where they work with entrepreneurs from all walks of life. They help these entrepreneurs to develop strong action plans that take their businesses to the next level. He is also the managing partner of Bolt Restoration, a St.Louis based Construction Company. His mandate is to manage and bring financial and social success to the company.

His working experience, professional networking, and hard work have helped him become one of the most successful company start-up specialist and high energy sales professional in the United States. He possesses a broad range of skills and abilities which allow him to handle the day to day tasks without any hassle. These include skills in sales, marketing, leadership, team building, customer service, strategic planning and much more.

John also knows about New Business Development, Marketing Strategy, Negotiation, Sales Management, Storm Restoration, Public Relations, Recruiting, Insurance, Construction Management, Renovation, Contract Management, Training, Project Planning and much more.

When it comes to his own startups, one of the most successful companies that he founded is Paramore Development and Construction. This is a multi-million dollar construction company located in St. Louis Missouri.

Having read this piece, John is the right person to tell you how to master sales and build an effective sales team that will help you realize your dream of building a six figure business. The conversation here is about how he did that and how you can take some of those principles and apply them to your business.


[01: 00] James introduces the show by shading more light on who is John Paramore and what he does. He reveals that John has among other things been responsible for building sales teams that have sold over $100 billion in services over the last 15 years.

[02:06] John shares the strategies and tactics he used to build high-level sales teams in the past. He reveals that he started building his sales teams by searching for those the right people, relating, networking and connecting with them.

[02:45] Key lessons that he has learned from building out those teams

[03:12] Key traits those who want to build a sales team must look for in a sales person

[03:44] What constitutes someone who’s effective at selling inside any marketplace. Specifically, things to look for when creating a sales team.  One of factor John reveals is the ability for an individual to relate to the other person on the phone. Another one is the ability for a salesperson to ask the right questions and know when to begin the sales cycle.

[05:52] In this episode, they also discuss the mindset that differentiates an ‘order taker’ from a salesman. James shares that professional salespeople are not the type who want to have somebody buy their product if that product is not a good fit for them.

[07:48] John discusses what part of a person’s mindset that takes them from order taker to salesperson. He points out that a professional salesperson is like a hunter. A hunter salesman can go out to search for real prospects, to ask them right questions, and to direct them to the correct solution they are looking for even if they don’t know they are looking for it.

[10:14] John believes that selling is both a skill that can be learned and also a talent. He says that there are several people whom he knows were born with certain personalities. These people possess a very high ability to connect and relate to people and thus become successful sales person without any hassle.  He also says that getting somebody who has these two abilities is really worth investing in.

[15:54] John discusses how he pays sales people and reveals the incentives and compensation that have worked for him. He says that he does not put a ceiling on his sale team’s earning potential. He also points out that having a clear pay plan and sticking to it can help one build a sales team that works hard and one that does not work to leave.

[19:05] They discuss things that motivate salespersons. They point out things such as security of a sales team and understanding their lifestyles

[22: 40] How is difficult or easier to get sales people? Do companies or employers make it harder than it has to be? John says that it depends on the stigma around the organization. He also says that finding high-end sales reps is an art.

[24: 00] They discuss top things that a business owner or CEO can do to create an environment that is conducive to attracting great salespeople. Here, John points out that some of the things that great salespersons like are being motivated and working with a company that has vision.

[27: 58] They also discuss things that those who are not talented in sales or lack the required skill set can do to attract a really high caliber person in sales. John points out that conducting a number of assessments can help one bring people in and put them in positions where he knows with 100 percent certainty that they’re going to succeed and thrive.

[32: 08] John also discusses the ninja tricks that he uses when hiring salespersons and maintaining them. He says that he trains his sale team and make them understand from the get go that sales and marketing is a competitive game in a competitive workplace, competitive environment, and a competitive market. So, he advises his sales people to be committed both in the field and the marketplace.

[36: 16] A lot of people are concerned about ways to grow their companies and build a good relationship with their customers. John reveals how he manages to stay focused on representing his company at the same time making sure that his customers feel great.

[40: 01]  John discusses things that made him a great sales guy even before managing sales teams. He says that the number one trait that helped him is the ability to relate to other people. James also adds that listening is probably the most one of the most important skills when relating with people.

[46: 30] John tells those who want to get a hold of him and further dialogue with him, to reach him through Facebook. He does a lot of coaching where he answers questions and certainly helps his members walk through the process of recruiting great salespeople and then leading them as well.

Resources and Links

EP12: Chase The Lifestyle That’s Right For You

EP12: Chase The Lifestyle That’s Right For You

If you’ve ever wondered how some people operate successful businesses and still manage to have a good lifestyle, then this episode is for you. In this show, James P Friel of Contract CEO interviews Dennis Kay II’ a guy who managed to create an awesome business that supports his dreams.

10 years ago, Dennis and his wife were fed up with cold weather in the United States and decided to look for a tropical location to relocate to. In their search, they discovered Belize, a country on the eastern coast of Central America. Since then, they have been living in this country for almost a decade helping others make their dreams of owning property in the Caribbean a dream come true. He specializes in offering his clients education regarding real estate investments in the form of live webinars, updated newsletters, videos, and publications.

Dennis is the author of the book titled “Belize Relocation and Investment Guide” which offers an in-depth look at Belize with special emphasis on Ambergris Caye for those looking to invest or relocate to this country. The book talks about things you have to go through to be able to relocate to Belize after retirement or as a home away from home.  It is an info-packed book compiled by the guy who has been in this Caribbean country for several years and done proven investment. He is an expert who has invested in the country’s capital using Self-directed IRA.

In 2005, he founded Elite Real Estate Investments together with John Turley. The company’s specialty is to work with individuals or group investors who are looking for a way to move their hard-earned funds safely offshore and set up business interests in Belize. They offer them custom made packages that fit their needs and ROI goals.

Here is what you will hear in this episode

[01:27] Dennis shares how he started chasing a lifestyle that was right for him and his wife. He says that he was born and raised in Michigan and they (together with his wife) had what many could consider an ultimate dream lifestyle. The problem is they didn’t have any free time. They worked 60 hours a week trying to maintain his life. One day, they made a solution to leave the United States to search for a country that they would enjoy living a lifestyle that they thought was right for them. They discovered Belize.

[03:30] He shares what he used to do before his realization to chase this lifestyle. He says that he worked for a large automotive company and eventually got in sales and the ended his career there in corporate sales.

[05:40] Dennis also shares the point in his life when he realized that it was time to chase his dream of living the lifestyle that he wanted to live.

[08:11] He shades more light about what he has been up to in Belize and how that kind of unfolding is creating a life that he’s really excited with. Why he settled on Belize and not other countries.

[10:40] Challenges he faced while trying to settle in Belize. He says that at that time, he had to take a serious look at who would be most interested in what he offered.

[11:54] He shares strategies he used to overcome those challenges. How he moved forward despite the troubles he experienced while trying to settle in Belize.

[16:05] He reveals the time when he decided to make a transition from the more traditional model to what he is doing today.

[18:28] Dennis goes into detail about the biggest lesson for him throughout the period he has spent selling property in a foreign country. He shares that trust and integrity don’t flow as easily when teaching real estate investing. He also emphasizes the importance of building integrity and trust with customers and prospects Automated Marketing Funnels is the hottest trend in marketing today, but he shares about how you should not completely remove yourself from the equation.

[22:46] James adds that there’s this massive misconception and missed opportunities by people who pursue mission strictly for the sake of pursuing automation versus leveraging automation as a way to increase the kind of relationships that you can have with your customer.

[24:46] Dennis also adds that he is a big believer that automation frees up your time to pursue other aspects of your business, to enjoy life, to go out and do those crazy things you always wanted to.

[25:38] Dennis says that trust is a necessary prerequisite to doing anything with somebody. Do not go and invest a ton of money with somebody you don’t trust and you don’t go watch a movie recommendation from somebody whose judgment you don’t trust.

[28:35] Dennis also reveals the wisdom that he would share with somebody who is just getting started on real estate investment. He says that he would tell them to be a gracious reader that he is today. He would also tell them to keep up with technology.

[32:40] James also shares a personal story and emphasizes the importance of education. He says that you have to be able to see the world differently if you want to create something for yourself.

[38:55] Dennis adds that what helps people see the world differently in an attempt to create things for themselves are the ideas they pull from books and authors.

Resources and Links






http://cnx.org/contents/[email protected]:[email protected]/Exponential-Growth  



EP11: Design A Fearless Life

EP11: Design A Fearless Life

In this episode, James shares some new ways of thinking around organizing yourself that he has been playing around with his own business and proven to be super effective.

The guest in this show is Mr. Peter Scott who is the founder of Fearless Life Academy and the number bestselling author of “The Fearless Mindset“. Mr. Scott is one of the top mindset and fitness mentors in the United States for high-achieving entrepreneurs in the world.

While aged ten years old, Scott’s life was consumed by consistent fear to the extent that he longer felt safe living with his mother because of her alcoholism. He reveals in his blogging site that he lived with the pain of seeing his father giving up on life and drinking himself to death. Because of the struggles he went through in his life, he promised to dedicate his life to empowering others to conquer their fears so that they can create the impact and earn the income they desire.

Through his blogging site and social media sites, Scott promises that he will help you discover how to unlock the Fearless Code that is buried inside your DNA. By unlocking this fear, you will conquer it and create the life you always dared to imagine. He will tell you that being fearless is having the confidence and courage to do the thing that scares you.

Mr. Scott helps teach entrepreneurs how to become unstoppable while James tends to focus on skillset and the details of execution.

In this Episode you will hear:

05: 06. Peter introduces his book, The Fearless Mindset: The Entrepreneur’s Guide To Get Fit In Less Time, Double Your Income, & Become Unstoppable. He reveals that his book is all about becoming fearless and unstoppable as an entrepreneur. He shows that many entrepreneurs like to procrastinate instead of keeping their focus on the prize. This book is for everyone who wants to conquer the fear that was holding them back from achieving the life they’ve always dreamed of.

06: 15: Peter reveals that what he missed in life was the focus. He says that he found it hard taking himself out of an environment where he was surrounded by distractions and putting himself in an environment that supported him to focus on one project and one outcome. This is also what affects many other entrepreneurs who want to build unstoppable businesses.

07: 54: James says that we all have the same amount of time like there is no greater equalizer than time. So there is no need to say that you don’t have enough time to accomplish what you want to do.

08: 44: Peter says that in the absence of clarity you cannot make the distinction between an opportunity and a distraction. We view everything as an opportunity, and so we find ourselves distracted by these shiny objects and these new invitations because we are not crystal clear in the first place what we’re setting out to create.

09: 40: Most people have not defined their version of success and as a result has not planned out the specific path towards that success.

09: 49: James says that most people do not have their version of success. The reason for this is that they don’t want to say NO. The real the real thing to consider here is that every time you say YES to something you are also saying NO to a whole bunch of other things. And when you say NO to something you are also saying YES to either something else or space for something else.  So to be able to say YES to very few things that you want; you have to say NO to tons of things that don’t support that.

12: 20: Peter adds Warren Buffett’s quote that says that the difference between successful people and highly successful people is that highly successful people say No to almost everything. So when you say NO to 99 percent of things it leads you to say YES to just the right choice.

14: 07: James says that it is not that successful people are working a billion times harder than other people out there. But they’ve found ways to get leverage on their time. You get an allocation of 24 hours in a day, seven days in a week, and it’s up to you to decide how it is invested.

15: 43: Peter says that we should take ownership and responsibility of the time we have. So many people go through life blaming their boss, family or environment, but they are concentrating on other things that are taking their time away. You have sole responsibility for that.

16: 06: So stop focusing on this stuff but focusing on just the things that you can control. Prioritizing your fitness skyrocket your energy your focus and your competence so that you make more money.

18: 00: They also discuss some of the beliefs of the unstoppable entrepreneur.

18: 40: The most important belief that Peter shares are that, “I am the primary decision maker at the center of my existence.” It’s such a powerful belief to have because it empowers you to take ownership of your life and realize that you are responsible for your current reality.

24: 00: James says that we could be sitting in the same circumstance. One group may see it as an opportunity, but another group sees it as a problem. Some of us we underestimate the ability that we have to create our world. Others we think the reality is fixed. This is not supposed to be the case. There is no reality to the situation. The reality is created in people’s mind.

24: 00: Peter quotes Steve Jobs’ quote, ““When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it; you can influence it… Once you learn that, you’ll never be the same again.”

Resources and Links

  • http://designafearlesslife.com/
  • https://www.amazon.com/Fearless-Mindset-Entrepreneurs-Double-Unstoppable-ebook/dp/B011B3J27G
  • http://www.zigzagprinciple.com/the-doorman-principle/
  • http://www.imdb.com/title/tt2104994/
  • http://www.goodreads.com/quotes/653020-when-you-grow-up-you-tend-to-get-told-that
  • http://jamespfriel.com/about/
  • http://contractceo.com/optin360431
EP10: Dan Burge – Technology Guru

EP10: Dan Burge – Technology Guru

Are you worried about your next move as an entrepreneur or business owner? Do you want to become a bulletproof businessman? You have come to the right place. The idea of this show is to discuss about success formula. You will learn about success tactics and strategies you can use to become a bulletproof businessman.

The host in this episode is James Friel of Contract CEO and the creator of the boardroom, and the guest is Dan Burge who is also a member of the boardroom and a successful technology guru. There are also many other reasons why Dan Burge is the right guy in this show.

While aged 10 years, Dan knew exactly what he wanted to do in life. He liked mathematics since grade 1 and had a hunger to find out how things worked. Also, he had a fascination with any computer device he came across.

He shares in this episode that he used to have sleepovers at his cousin’s house to just to be around computers. At that time programmers used to have instructions for computer programs, where you would type in character by character and then hit “enter” button on the keyboard and a little program would be created.

When it comes to education, Dan is kind of a genius. He graduated from high school in 1995 and never proceeded to university. He wanted to start his own business at an early age so a year after graduation from high school he started building websites for lake resorts.

There weren’t a lot of business people in his family. It is only his father who had attempted a small tire shop which made his father move them out of Missouri. However, the venture didn’t work and they all returned back.

Dan shares his story and how he saves companies thousands of dollars with technology implementation and integration.

What you will hear in this episode

[06:19] Dan shares how he got into what he is doing right now. What on earth made him want to get into technology, marketing and above all why did he want to be an entrepreneur.

[11:24] He talks about his first business. He shares the very first business he launched where he started selling something for money.

[15:34] He reveals the biggest challenges he has had in the last 19 years he has been in business which include mindset shifts and business failures. He says that he started as a technical person and found pursuing entrepreneur stuff a challenge.

[19:56] He shares how he took over the sales piece challenges. The things that kept him going despite the challenges he faced. What was in his mind at that point.

[23:18] The best piece of sales advice that he received from that training that he had.  You must understanding what the real pain and problems people are going through before you offer a solution.

[25:01] He reveals the specific things he tried before getting the training that changed his course of action. The actual things he is doing that has brought a positive change for him and companies he consults with.

[27:45] The impact of learning new skills. How the knowledge translated into transforming his business. He says that it translated into success.

[31:13] He summarizes the problems businesses face when they try to move forward with a software project. The biggest myth people fall for is that ‘offshore outsourcing’ is always the right choice. However, there are a lot of risks and pitfalls with going that route. There’s a lot of turnover and unreliability with working in that. He helps a lot of companies that were burned by outsourcing and do it right the second time.

[40:30] He shares a little bit more about the things that people would take to their advantage at the beginning of any project to make sure they are setting themselves up for success. A major problem that most people have when embarking on a project is that they don’t know everything they’re getting themselves into.

[48:00] Some of the more interesting and exciting projects that Dan has been working on for clients. He shares site where you can get an idea of sort of things that he works on.

Links and Resources


EP09: Magnetic Marketing And Easy Wins

EP09: Magnetic Marketing And Easy Wins

In this episode, James P. Friel of Contract CEO interviews Chuck Marbes where they discuss on how entrepreneurs can apply the concept of magnetic marketing to winning more customers or prospects. Their aim is to help entrepreneurs and owners improve performance and grow their businesses.

An important guest on The Bulletproof Businessman Series, Chuck is a motivational speaker and health advisor. He is also the founder and owner of Better Body Fitness (BBF), a Wisconsin-based adult boot camp program that mainly for women. Better Body Fitness aims to educate and coach in the areas of fitness, nutrition, supplementation, and most importantly mindset.

Various online sources describe him as a business transformation challenge winner. He has shared publicly a story on how he lost 50% of his income due to his partner leaving.  He boasts a broad range of skills which include skills in Coaching, Nutrition, Lifestyle, Supplements, Wellness Coaching, Cardio, Personal Training, Weight Training, Exercise Physiology, Fitness Training, Strength Training, Operant Conditioning, Sports Nutrition, Functional Training, Kettlebells and much more.

One of Chuck’s favorite quotes is:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

Chuck is relatively unknown to many but don’t let that to sway you from listening to this episode. The show itself is filled with many nuggets and takeaways which will probably inspire you and your business. Tune in to find out more.

What you will hear

03: 10: Chuck shares how he started Better Body Fitness (BBF). His business is based in Green Bay it’s called Better business. They specialize in boot camp training which is adult group fitness, primarily targeting female population.

05: 05: What type of women Better Body Fitness (BBF) target. Chuck says that many of their clients are moms who want to get their bodies back in shape. But they also help them with more than just the physical expectations.

06: 10: There mission is the ‘Health Revolution’, which is extending fitness beyond the walls of the gym and establishing core groups of fitness minded people. They focus mainly on female population because they are the glue of the family, they need to stay active, and usually need the most help when it comes to fitness. They want to spread this concept of health and fitness beyond just the walls of any basic fitness facility

09: 51: Chuck also shares their client’s main goals, like what is important to them or what they try to accomplish in their lives. He reveals that many of his clients want to get their bodies back in shape after some pregnancies or just wants to achieve target X. He also shares how his boot camp helps them achieve their goals in just a minute. He says that fitness is only one component of the things that are going to bring balance and happiness truly to his clients.

16: 51: Chuck also shares the strategies he uses to find his target clients. He shares the kind of marketing that he has currently incorporated in his business. One of the marketing strategies he uses is Facebook advertising. He tries to get his target customers off Facebook onto a squeeze page. He also uses an email list.

22: 11: Chuck says that the biggest bottleneck is staying consistent with optimizing their ads campaigns. He doesn’t use copywriting because he thinks that conveying the right message through it can take a lot of time.

23: 50: Chucks shares his target outcome in next 12 months by saying that he is targeting to raise more than $500,000 in sales which is roughly $42,000 a month.

25: 20: The biggest problem that was standing on his way to achieving his goal. He says that one of the biggest challenges is trying to get their message in front of the right people to get more leads.

27: 40: Chuck also shares the sort of things that are important to his clients and how happy are they and how likely are they to refer other people and recommend them. He says that 90% of his clients are happy with his services right from the consultation.

30: 40: James adds that if we have an honest product that adds massive value to people, then we are doing them a disservice by not finding them. We need to remember to treat marketing like meeting people. We get so excited what we have to say, but we forget to start having a conversation and focusing on them. What are the questions your prospects are asking themselves? What do they doubt about themselves? Once you know these questions you can address these questions conversationally with your message.

32: 19: When somebody clicks from the lead to your squeeze page, what are you offering them as an incentive to tell you who they are? This is another question that James asks Chuck to answer.

35: 45: James reveals to Chuck and listeners things they are supposed to do the moment somebody clicks from the lead to their squeeze page. He says that you don’t need to worry about selling them on that landing page. The way to capture leads is not to go for the sale or say “hey can you buy my product or service.” The best thing you should do is to ask your target customer the burning question they might have in their mind. A serious customer will give you his or her email or contact to see how you would answer the question that they already been asking themselves.

38: 15: Chuck says that some of his clients would ask questions such as, “How did I let this happen? How did I let myself slide so far back? How do I lose this fat and lose it now?”

41: 44: James says that best way for magnetic marketing is knowing things that you can give your customers or prospects that in a very short period they rest assured that you have given them a win that they’ve been looking for.

43: 45: James says that you need to have a very simple offer. You don’t need to tell them about all the wonderful things that you’re going to help them with later down the line. You don’t even need to tell them about their family and the fact that you know their sex life is going to be better, and their kids are going to be happier because their mom is like more engaged and all that sort of thing. You need to offer them an offer that is going to eliminate their emotional problems within 12 hours.

Links and resources

  • https://web.facebook.com/BetterBodyFitnessBootcamps/about/?entry_point=page_nav_about_item&tab=overview
  • http://www.betterbodyfitnessbootcamps.com/